Marketing Out-of-the-Box

MOTB Mission Statement

Marketing Out-of-the-Box is a client-driven team of innovators who will meet and exceed the needs of our clients by creating, designing and producing ideas for three-dimensional communications.

About MOTB
Marketing Out-of-the-Box Incorporated (MOTB) is a design and production company specializing in three-dimensional communication. Blending insightful marketing strategies with tactical packaging manufacture, MOTB creates high-impact direct marketing and lead-generation pieces, sales presentations, sample kits, product packaging, point-of-purchase displays, pop-ups, and promotional collateral for a distinguished clientele of leading corporations in fields as diverse as educational publishers, consumer products manufacturers, and business services providers, among many others.

Founded in 1991 by entrepreneurs David E. Newberger and Allison F. Haftl, MOTB develops deep and long-term client partnerships, based on a thorough understanding of client businesses and the consistently professional production of compelling creative. To say MOTB is a client-driven business borders on understatement. MOTB is relationship-driven, seeking not only to build strong partnerships with its clients, but moreover to forward its clients efforts to reach out to their customers and corporate stakeholders.

Our name, Marketing Out-of-the-Box, is both a literal and figurative expression of our core service model. MOTB creates dynamic marketing pieces that are produced utilizing packaging technology; and by using all three-dimensions, the Company challenges its clients to think “out-of-the-box”, away from the constraints of traditional media to catapult customer interest, building enthusiasm and the opportunity for our clients to craft lucrative one-to-one relationships with their customers.

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MOTB Core Competencies
• Conceptual Design
• Design Engineering
• Prototyping
• Product Sourcing and Procurement
• Production Management and Manufacturing
• Assembly, Fulfillment and Distribution

MOTB Core Capabilities
• Packaging
• Sales Presentation and Sampling
• Direct Response and Lead Generation
• Educational Products and Kits
• Book-Plus Titles
• Point-of-Purchase Displays
• New Product Development
• Pop-Ups
• Demonstration Kits
• Promotional Collateral

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Materials
• Paperboard for Corrugated
• Boxboard for Folding Cartons
• Set-up Boxes and Slipcases
• Singleface Corrugated
• Specialty Boards and Papers
• Injection-molded Plastics
• Vacuum-formed Plastics
• EPS and Protective Plastics
• Fabrics, Straps and Cords
• Fabricated Acrylics and Styrene
• Metal and Wire
• Pulp and Recycled Substrates
• Tubes
• Wood
• Sound/Voice Chips

Printing
• Lithography
• Preprint
• Labels
• Direct Print
• Flexography
• Screenprinting
• Aqueous Coatings
• UV Finishes
• Film Laminations
• Soy-based Inks

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Bindery
• Die-Cutting
• Gluing
• Labeling
• Spiral Binding
• Eyeleting and Riveting
• Drilling and Finishing

Assembly & Fulfillment
• Shrinkwrapping
• Product Packing
• Hand Assembly/Hot-Melt Applications
• Sorting and Mailing
• Order Fulfillment and Drop Shipping
• Inventory Control
• Inbound/Outbound Logistics

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