how we work

| principals | partners |

As MOTB operations are focused around client needs, management-led client teams are divided into two distinct disciplines, creative and production. The Creative Team, led by MOTB's President, David Newberger, is involved with new projects, including conceptual design ideation, prototype development, and materials specification determination. The Production Team, led by MOTB's Vice President, Allison Haftl is involved with all phases of manufacture, fulfillment and logistics for all client projects, both first runs and reprints. Clients have direct access to both teams to facilitate clear-channel communications between clients and appropriate MOTB personnel.

Clients engage MOTB’s Creative Team at the earliest stages of concept development. We work hand-and-hand with clients to flesh out key communication drivers; these in turn become the principal objective of the structure created. Concept renderings are prepared for client review; an “idea-dialog” ensues and concepts are refined further. Prototypes are then developed, along with materials specifications. Production budgets are provided, as are production lead-times. These refinement steps are repeated until a definitive solution is determined both from creative and budgetary standpoints.

Once a go-ahead is received, the project transfers to MOTB’s Production Team for execution. Precise artwork and printing specifications are provided, as well as detailed production schedules. We take into account client logistics requirements—down to special delivery instructions and carrier selection. Throughout the production process, MOTB management is involved to assure quality manufacture and fulfillment from start to finish.

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Principals

As Founder and President of MOTB, David provides the global vision and creative direction for the Company and directs the Company’s new business development efforts. He is actively involved with clients in creative design, and supervises all marketing, sales, public relations, and advertising functions. With two decades of experience covering all aspects of packaging and product development, including conception, design, production, and fulfillment; David has developed particular expertise in marketing a wide variety of products and services to professional, business-to-business, and business-to-consumer audiences.

Initially, as an independent consultant, and then as President of MOTB, David has applied this expertise to create and deliver innovative three-dimensional sales support materials for educational publishers, consulting firms, consumer product marketers, manufacturers, service providers, and telecommunications companies.

David is dynamic communicator comfortable both with making presentations to large groups as well as nurturing one-on-one relationships with senior corporate executives. His style is inclusive, seeking partnerships with stakeholders to achieve breakthrough results in the marketplace. David’s forte is leveraging his broad understanding of myriad business models and strategic marketing to create new products and services.

David is an active member of the Board of Directors of The Futures Channel, the Los Angeles-based creator of educational videos and web programming.

Prior to launching his own consulting practice in 1985, David was with Apollo Containers, Inc. for nine years, as Vice President, and with Ruder & Finn as an Account Representative at the outset of his career.

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Allison joined MOTB shortly after its creation in 1991 and has since become a partner to David in the business. She is the operational head of MOTB, hiring and directing staff, and developing and supervising process operations, including, but not limited to all aspects of program implementation, production, assembly and fulfillment operations, technology specification and oversight. The two principals share financial oversight.

Allison’s forte is in her innate understanding of the “big picture” and then developing and implementing strategic and tactical initiatives to bring that big picture into focus. Allison blueprints “best rules” business practices and engineers processes to best serve client needs while at the same time motivating and driving MOTB management and staff to achieve optimal results.

Prior to joining MOTB, Allison worked with Haddon Advertising, as Production Manager, managing client projects from concept through final delivery. She also worked with Valspar Corporation as its Production Manager, responsible for both developing all point of purchase materials and for devising a system to better control product inventories used by the sales force.

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Partners

William Harris & Company, majority equity owner of MOTB, provides strategic financial advice and support to the Company on an on-going basis. A highly respected investment company based in Chicago, William Harris & Company also works closely with a myriad of child-centered causes and educational institutions via The Harris Foundation.

| how we work | clients served |

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