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 educational/trade
publishers
If you are a Trade Publisher click here.
Educational Publishers
Never have the stakes been greater than today. Multi-million dollar
contract decisions are made in adoption states and school districts
seeking to choose programs that meet the critical needs of ever escalating
achievement standards. Success in winning adoptions is dependent upon
clearly communicating the features and benefits of basal and supplemental
programs so that curriculum committees can make informed choices.
Content is key. And today, there is more and more of it. Textbooks,
teachers guides, anthologies, ancillaries, assessments, test prep, transparencies,
technology, manipulative kits, posters, puppets, big books, little books.
It can be overwhelming.
Publishers are challenged with how to best present content, yet make
it appear manageable and fun to use. To meet this challenge, publishers
call on Marketing Out-of-the-Box.
MOTB understands the school audience. We help publishers sample and
deliver materials in an accessible compelling presentation that reach
key decision-makers, drive adoptions, and reinforce purchase decisions.
MOTB designs and produces innovative sample packages (“sampaks”)
and curriculum kits that showcase content and communicate key benefits,
while consistently reflecting and strengthening the publisher’s
brand.
Click here to view our portfolio!
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Trade Publishers
Contrary to some prognosticators’ pronouncements, the book is not
dead. Nor is it on the way out. Surely there is plenty of competition
from other media, but nothing is more accessible, more portable, more
enlightening than the written word.
The book, though, is evolving. Increasingly, publishers are seeking
to bolster trade sales through the development of new formats and book-plus
products. And they turn to Marketing Out-of-the-Box for, frankly, “out-of-the-box”
creativity and innovation.
MOTB develops and produces compelling new formats for the trade market.
These most often are engaging book-plus products aimed at children;
but also new ideas for physical—as opposed to virtual—content
delivery are developed for both wide consumer consumption as well as
specialty audiences.
Understanding the special issues governing trade sales, MOTB develops
and manufactures dynamic formats that not only are economically produced
but also that afford real value at retail.
Click here to view our portfolio!
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